I am so excited to be featured on Megan Breukelman’s podcast The Photo Opp this week! We talked all about booking wedding photography clients with TikTok. TikTok has become such a huge part of my business in the past year. I absolutely love being able to share my experience with other photographers!
Megan’s first question was how did you get started on TikTok? I explained that I was so hesitant to try the platform at first! I didn’t think it would be a good fit for my branding and wouldn’t be worth my time. I can confidently say I’m so glad I was so wrong!
One of the first videos I ever posted went viral – it was crazy! In my first three months on TikTok I went from 0 followers to 35,000 followers. If you’ve been on Instagram for a while, you know how difficult it is to build up that kind of a following and how long it takes. I was blown away! Especially because all of my followers came completely organically from TikTok’s algorithm.
Megan had a good question on if your follower count really matters on TikTok? While it’s nice to have a large follower count, it won’t always make or break you. Brand new accounts can go viral on their first video and very large accounts can experience low engagement. The algorithm is a mystery! The most important thing is that you’re posting content that fits your brand and specialty so that you’re attracting the right followers!
I told Megan when it comes to your content, you really don’t need to overthink it! Make sure your content is on-brand for you, but don’t stress over it too much. That’s the nice thing about TikTok vs Instagram! You get to embrace the messiness while not having to worry about your feed looking so curated like on Instagram.
There are only two things I think you really need to keep in mind when creating a video: good lighting and a fast pace! If you’re still skeptical about trying out TikTok, definitely check out this post – Why Photographers Should be Using TikTok for Business!
I had SO much fun chatting with Megan about booking wedding photography clients with TikTok! I got to answer tons of questions like: What should your first video be? How to turn viewers into clients? How specific should your content be? How many videos should I post a week? Do I HAVE to be in front of the camera?