There really are no words to describe the current events surrounding the COVID-19 outbreak.
One thing is for sure… I don’t think that any of us thought this is the way 2020 would go. Many of us are suffering major setbacks from wedding cancellations and postponements. It’s hard to picture a time when we will be past all of this and back to shooting again. It’s even harder to imagine how anything good could come out of all this.
But what if it can?
You may be having trouble finding something that can bring instant profits to your business right now. And I get it… your current struggle might be a lot bigger than the answers I provide below. But what if you take this time to plant some seeds? I’m a big believer in what you sow now, you will reap later. Instead of letting the fear and worry consume us, how about we set up something that we can harvest later? Or maybe just get a little more organized so that things run smoother when we get busy again?
Between canceled jobs and social distancing, I’m finding myself with more time to spare than usual. I’m challenging myself to make the most of that. If you want to do the same, here are some ideas for you!
Note: This post contains affiliate links, meaning that if you choose to click through and make a purchase, I will receive a small commission at no cost to you.
22 Ways To Grow Your Photography Business During COVID-19
- Do some blogging. I don’t care what anyone says, blogging is NOT dead. It is still a big part of my business and I find it very beneficial. If you’ve fallen off of the blogging wagon, there’s no better time to hop back on!
- Listen to a business podcast. I love Goal Digger and The Six Figure Photography Podcast.
- Get organized. If you haven’t started using a CRM, this hiatus is the perfect chance to get all of your ducks in a row. I have been using 17hats for over 5 years and couldn’t live without it!
- Make a vision board.
- Make connections online. Take some time to connect with your industry peers. Show them love on social media. Send a DM and build a new vendor relationship. Social distancing doesn’t have to keep you from connecting!
- Work on Pinterest marketing. I dove into Pinterest marketing last year and have since built my account to almost 1 million monthly viewers. This would not be possible without my Pinterest scheduler, Tailwind.
- Update your website.
- Schedule out your Instagram content. Use this break to get way ahead on content creation! I do all of my Instagram scheduling/planning in Planoly and I absolutely love it!
- Update your pricing.
- Learn something new. Continue your education from the comfort of your home. CreativeLive is an amazing education platform with thousands of affordable creative classes and workshops.
- Evaluate your finances. Put together a budget. Cancel those unused subscriptions. Categorize your expenses.
- Read a business book. One of my personal favorites is Eat That Frog, which is great for improving your productivity!
- Organize your computer and hard drives.
- Plan out your wedding styling kit. It may not be the best time to order everything but you can gather your wishlist for a fully-stocked styling kit when weddings start up again!
- Make a new editing playlist.
- Plan a personal photography project. Even if you can’t execute it for awhile. Brainstorm and dream up something to look forward to.
- Create a welcome guide for your clients. I use this template from Katelyn James and it’s pretty amazing!
- Clean your workspace.
- Catch up on submissions. If you’re new to getting featured, check out this post that I wrote about getting published.
- Shoot some self-portraits. I plan to attempt this! I was supposed to get some new branding photos done while in Houston. Since that trip got canceled, I thought it would be fun to challenge myself and take a few of my own!
- Ask past clients for reviews. Many people have some extra time at home right now and wouldn’t mind taking a few minutes to help out a small business during this tough time.
- Relax! Maybe a little extra time to unwind is exactly what you need.
Wishing you the best during this time. Keep your head up and stay safe! We will get through this!