Recap of the June “Branding is Key” Workshop

In June, I took my passion for branding in a new direction. I’ve enjoyed building my brand these past few years and have helped some local businesses with theirs as well…but 2013 was the year I decided to offer extensive branding guidance to other photographers.

3 lovely ladies came to my home for 2 days, jam-packed with brand discovery, execution, shooting, editing, and more. My favorite designer, Julie Story, even stopped in (via Skype!) to give more branding advice and tips for working with a designer. It was quite the whirlwind experience and I went to bed both nights with a sore throat from talking so much ;)

During our time together and the curriculum leading up to the workshop, each of the girls explored themselves and their goals/dreams, to get a better idea of the direction their brand would go in. We then covered marketing strategies for putting their new brands into action and using it to reach their ideal brides. We finished with a one-year plan of monthly goals for each of them, which I am now doing my best to keep them each accountable for!

My favorite part of this experience was how amazing this group of girls was. We dreamed, planned, laughed (a lot!), and even cried a bit. They are all so full of passion for photography and I love them. I can’t wait to “introduce” you to them!

On the second day of the workshop, we did a styled shoot to play with some of the shooting techniques we covered. Thank you so much to Katie and David, for being our PERFECT models. Also, huge thank you to Love Sparkle Pretty for the gorgeous custom veil and sash. Here are some of my favorites from the shoot. Be sure to check out the photos from the attendees as well (links to websites, below).

I adored this veil by Love Sparkle Pretty! Head over to her website to see her other gorgeous pieces!

Now here’s the fun part! Let me tell you about these three crazy gals! Everyone meet Lauren, Tara, and Lisa! The very first “Branding is Key” workshop attendees! First, let’s talk about Lauren Kee. I actually met Lauren years ago, at a Jonas Brothers book signing….I’m not joking. But that’s a long and weird story that we will save for a rainy day ;)

Lauren lights up any room she walks into. She has a contagious laugh and you get to hear it lots, cause she is a happy person! She loves Disney, making goofy faces, the color pink, and dresses. I am looking forward to seeing Lauren bring her fun and quirky personality into her brand and business. I know it’s going to be such a key to her success and is going to make all of her clients feel so at ease and have an amazing time with her!


Instagram- @LaurenKee

Lisa Marie Figueroa! My little sweet and sassy! ;) She is such a genuine soul and I am so happy I got to meet her through this!

Lisa is a hardcore Twilight fanatic, a hopeless romantic, and loves cherry coke, hello kitty, and her family. I loved watching the transformation of the direction of Lisa’s brand during this experience. She was already playing up the sweet side, but didn’t know how to mix in the sassier/funky things that she also adores. I LOVE what she came up with and can’t wait to see it evolve. I know she’s gonna rock it!




Instagram- @LisaDarlin

I first met Tara Shiloh when I photographed this anniversary session of her and her hubby. Little did I know then, that an awesome client would eventually turn into an awesome workshop attendee!

Tara has a strong vision for her brand and the ambition to carry it out. She loves the color grey, cats, maps, and open fields. She is a true artist at heart and had us all in tears with her touching story about how she got into photography and her passion for it. I can hardly wait to see her brand explode and am already so proud of her!




Instagram- @TaraShilohPhoto

This is an experience I will never forget and I look forward to the next year of continued mentoring with these three gals as their brands bring them closer and closer to their dreams. To close, check out the workshop through the eyes of Instagram! ;)